OUR STORY

Built By Operators.
Not By A Solo Guru.

Launch-E exists because we got tired of watching ambitious founders pay for information they couldn't execute.

From Frustrated Operators To A Founder Ecosystem

Launch-E was founded by a small group of e-commerce operators who had spent years inside factories, ad accounts, and Shopify backends — building brands for other people. We kept meeting founders who had burned $10,000+ on courses and still didn't have a functioning store.

So we built the thing we wished existed: an active squad of specialists who plug directly into your business, instead of a curriculum that leaves you alone with a login and a library of videos.

Every operator on the Launch-E team has shipped, sourced, or scaled a real product brand. We work inside your business, not above it.

$42.8M+
Member GMV Generated
500+
Active Founders
34.6%
Avg. Member Margin
89.4%
12-Mo Survival Rate
THE OPERATOR TEAM

Meet The Specialists
Behind Every Member Brand.

Every operator has personally built, sourced, or scaled a real physical product business.

Co-Founder & Head of Sourcing

Daniel Cho

12 years negotiating factory contracts across Ningbo and Yiwu before co-founding Launch-E.

Head of Paid Media

Priya Nandan

Managed 8-figures in Meta and TikTok ad spend for DTC brands before joining as lead media buyer.

Head of Store Architecture

Jordan Ashby

Former Shopify Plus developer who has shipped 60+ custom storefronts for 7-figure brands.

Head of Brand & Creative

Elena Marchetti

Built brand identities for three acquired DTC companies before leading Launch-E's creative pod.

Head of Finance

Marcus Reyes

Former e-commerce M&A analyst who structures member businesses for durable exit value.

HOW WE OPERATE

The Principles
Every Operator Works By.

Principle 01

Transparent Track Record

Every case study on this site is an audited member outcome, not a projection.

Principle 02

You Keep 100% Ownership

We take zero equity. Your storefront, trademarks, and supplier contracts are yours alone.

Principle 03

Execution Over Theory

Operators diagnose and fix real problems in your business — not narrate a curriculum.

Ready to work with the team?

Apply to Work With Us